TRAI recommends restructuring plan for BARC to improve credibility of TV ratings

The Telecom Regulatory Authority of India (Trai) has suggested reviewing the structure and methodology of television ratings monitoring agency, Broadcast … More

BARC and Nielsen releases 5th Edition of Consumption Report across TV and Smartphone

BARC India, which run Television Measurement in India and Nielsen, which runs a 12000 strong smartphone panel in India passively … More

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