P&G to increase marketing spends amid demand boost

Coronavirus has adversely affected sales of many companies thus forcing them to redesign their marketing budget. On the other hand, FMCG major, Procter & Gamble has reiterated that they will increase their marketing spend. The company saw an organic sales increase of 5% year-on-year as the coronavirus boosted consumer demand for products in its healthcare, fabricare... Continue Reading →

HDFC Bank launches Safety Grid campaign to reiterate social distancing

HDFC Bank has launched social distancing campaign #HDFCBankSafetyGrid. Conceptualised and created by Leo Burnett India, the campaign to cover over 4,000 essential service stores across metros in India. Using the outer grid of HDFC Bank logo that is synonymous with trust, the Bank has created physical markers on the ground to help people maintain the World... Continue Reading →

After Pug, Vodafone now bring back its famous ZooZoos characters for COVID-19 awareness

In one of our previous reporting, we had highlighted how Vodafone has brought back its famous mascot Pug to promote message of Stay At Home in current Covid-19 outbreak. https://youtu.be/QizBJnrjNU8 Vodafone has been communicating with its customers under two broad themes - #StayHomeGoDigital and #HereForYou. Under the first theme, Vodafone has been communicating about the... Continue Reading →

News Corp sees hit to ad revenue from coronavirus pandemic

Reuters Report: Rupert Murdoch's News Corp said on Monday its newspaper advertising revenue would take a hit from widespread business closures caused by the coronavirus outbreak, although paid digital subscriptions for the Wall Street Journal are rising. Readers are flocking to news outlets for information about the pandemic, but ad revenue has still plummeted for many publishers as companies slash marketing budgets and hesitate... Continue Reading →

INS sends SOS to govt to save newspaper industry

A deepening economic crisis owing to the coronavirus lockdown is eating into advertising revenues, the Indian Newspaper Society has written to the Union government seeking urgent interventions and assistance to keep the newspaper industry afloat. INS has repeated its demand for a two-year tax holiday and removal of all import duty on newsprint by asserting that the print industry has been hit by a... Continue Reading →

Honda UAE rolls out first made at home Car Ad.

The current pandemic has affected several industries, one of which is the automotive sector. With no scope of stepping out to shoot ads with speeding cars on the tarmac, automotive brands have effectively pulled back or limited their investments in traditional advertising. During a phase where the ads in this sector have gone dry, the... Continue Reading →

Powered by WordPress.com.

Up ↑