Coronavirus has adversely affected sales of many companies thus forcing them to redesign their marketing budget. On the other hand, FMCG major, Procter & Gamble has reiterated that they will increase their marketing spend. The company saw an organic sales increase of 5% year-on-year as the coronavirus boosted consumer demand for products in its healthcare, fabricare... Continue Reading →
HDFC Bank has launched social distancing campaign #HDFCBankSafetyGrid. Conceptualised and created by Leo Burnett India, the campaign to cover over 4,000 essential service stores across metros in India. Using the outer grid of HDFC Bank logo that is synonymous with trust, the Bank has created physical markers on the ground to help people maintain the World... Continue Reading →
In one of our previous reporting, we had highlighted how Vodafone has brought back its famous mascot Pug to promote message of Stay At Home in current Covid-19 outbreak. https://youtu.be/QizBJnrjNU8 Vodafone has been communicating with its customers under two broad themes - #StayHomeGoDigital and #HereForYou. Under the first theme, Vodafone has been communicating about the... Continue Reading →
Mumbai has been hardest hit in coronavirus pandemic with total active cases rising to more than 1500. The government has been taking several initiatives to stop transmission of this virus. To add to this Mumbai Police has been proactive in its approach with witty and humorous tweets to create awareness of social distancing. They have... Continue Reading →
Reuters Report: Rupert Murdoch's News Corp said on Monday its newspaper advertising revenue would take a hit from widespread business closures caused by the coronavirus outbreak, although paid digital subscriptions for the Wall Street Journal are rising. Readers are flocking to news outlets for information about the pandemic, but ad revenue has still plummeted for many publishers as companies slash marketing budgets and hesitate... Continue Reading →
A deepening economic crisis owing to the coronavirus lockdown is eating into advertising revenues, the Indian Newspaper Society has written to the Union government seeking urgent interventions and assistance to keep the newspaper industry afloat. INS has repeated its demand for a two-year tax holiday and removal of all import duty on newsprint by asserting that the print industry has been hit by a... Continue Reading →
SBI Life Insurance has unveiled ‘We Can, We Will !’ anthem campaign that reiterates the power of collective unity and solidarity to fight the spread of Covid-19. The anthem works as a clarion call to rally the nation in the face of current challenges, the theme ‘We Can, We Will !’ signifying that no challenge seems too big when... Continue Reading →
The current pandemic has affected several industries, one of which is the automotive sector. With no scope of stepping out to shoot ads with speeding cars on the tarmac, automotive brands have effectively pulled back or limited their investments in traditional advertising. During a phase where the ads in this sector have gone dry, the... Continue Reading →
Brand of steel doors from Tata Steel, Tata Pravesh has released a film #DoorsOfIndia. The film demonstrates how India is united in its fight against Corona, shutting all its doors to signify that when an entire country shuts its doors, it has the power to shut out Corona. The film is made with Instagram and twitter posts by... Continue Reading →
