The multinational market research firm Ipsos globally released the findings of their 14 country COVID-19 survey today. The poll consisted … More
Category: Marketing Research
TRAI recommends restructuring plan for BARC to improve credibility of TV ratings
The Telecom Regulatory Authority of India (Trai) has suggested reviewing the structure and methodology of television ratings monitoring agency, Broadcast … More
Approx. 77% of consumers would prefer Dine out over delivery, post lockdown: Dineout Survey
Lockdown and COVID-19 has urged people to prioritize personal hygiene over any other factor. Restaurateurs have been worrying about the … More
BARC and Nielsen releases 5th Edition of Consumption Report across TV and Smartphone
BARC India, which run Television Measurement in India and Nielsen, which runs a 12000 strong smartphone panel in India passively … More
