Due to COVID-19, people across the globe have started washing their hands more often. The World Health Organization (WHO) advisory calls for washing hands for at least 20 seconds. But, this seems to have given rise to a water crisis. Recently, Wunderman Thompson South Asia conceptualised a digital film titled 'The Washout' for Tata Steel.... Continue Reading →
HDFC Bank has released #HumHaarNahinMaanenge (we will not give up), a collaborative song of hope. The single is a tribute to the indomitable spirit of India and millions of Indians who are standing together to fight the COVID-19 pandemic. https://youtu.be/2VqBlZZ4H6E Through this track, HDFC Bank wants to show its solidarity and support to the nation... Continue Reading →
Bajaj Allianz Life Insurance has launched a digital campaign #GoalsNeverLockDown, to encourage people to continue pursuing their life goals remotely, at a time when they cannot step out of their homes. According to the company, the video brings in optimism among people in these challenging times and inspires them to keep pursuing their life goals... Continue Reading →
Coronavirus outbreak has created havoc in world with number of active cases crossing more than 2.6 million people. As the virus reaches its peak in India the need of social distancing and staying home is far more important now. To promote the idea of social distancing, Mosquito control brand of Godrej Group, Goodknight has launched a new... Continue Reading →
HDFC Bank has launched social distancing campaign #HDFCBankSafetyGrid. Conceptualised and created by Leo Burnett India, the campaign to cover over 4,000 essential service stores across metros in India. Using the outer grid of HDFC Bank logo that is synonymous with trust, the Bank has created physical markers on the ground to help people maintain the World... Continue Reading →
Mumbai has been hardest hit in coronavirus pandemic with total active cases rising to more than 1500. The government has been taking several initiatives to stop transmission of this virus. To add to this Mumbai Police has been proactive in its approach with witty and humorous tweets to create awareness of social distancing. They have... Continue Reading →
SBI Life Insurance has unveiled ‘We Can, We Will !’ anthem campaign that reiterates the power of collective unity and solidarity to fight the spread of Covid-19. The anthem works as a clarion call to rally the nation in the face of current challenges, the theme ‘We Can, We Will !’ signifying that no challenge seems too big when... Continue Reading →
Brand of steel doors from Tata Steel, Tata Pravesh has released a film #DoorsOfIndia. The film demonstrates how India is united in its fight against Corona, shutting all its doors to signify that when an entire country shuts its doors, it has the power to shut out Corona. The film is made with Instagram and twitter posts by... Continue Reading →
The US has been worst hit among all countries in COVID-19 pandemic with total active cases and death touching 500,000 and 19000 respectively. It has been very tough time for the US' healthcare systems with medical staff battling out like true warrior against the fight to curb this menace. Dove has put a new face... Continue Reading →
