Category Archives: Brand Initiative

Mondelez India launch limited edition Cadbury Dairy Milk ‘Thank You’ bar

Mondelez India, one of the country’s leading snacking companies, today launched a limited-edition Cadbury Dairy Milk ‘Thank You’ bar in recognition of the generous spirit of the country’s unsung heroes during these difficult times. It is the first time since the nation’s favorite chocolate bar hit the shelves in India over 70 years ago, that Cadbury Dairy Milk has replaced its logo with the words ‘Thank You’.

Mondelez India commit a part of the proceeds from Limited-Edition ‘Thank You’ Bar sale towards health insurance policies of the daily wage earners, via a partnership with Nirmana, an NGO that works with the unorganized sector.

Commenting on the launch of the limited-edition Cadbury Dairy Milk ‘Thank You’ bars, Anil Viswanathan, director – marketing (chocolates), Mondelez India said, “Cadbury Dairy Milk as a brand, believes that if there’s one thing that can shine a beam of light, in tough times like these, it is generosity. We understand the role Cadbury Dairy Milk plays in the lives of our consumers. We felt a sense of duty as we created a pack innovation that represents the nation’s sentiment. The current unprecedented situation has made us all realize the value of the ones that run our cities, societies and lives. This launch serves as a small tribute for their enormous efforts and only begins to express our collective thanks to these unsung heroes.”

To celebrate the linguistic diversity across India, the Cadbury Dairy Milk ‘Thank You’ bars will be launched in eight different languages – English, Hindi/Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada and Malayalam, to deliver the message of gratitude and support from each and every one of us. Cadbury Dairy Milk ‘Thank You’ bar will be priced at Rs 40 for 50 grams and will be available as a choice alongside other Cadbury Dairy Milk price points across all retail channels.

Sleepwell Ramps up Manufacturing to Aid Healthcare During COVID-19 Crisis

Sleepwell, India’s leading mattress brand from Sheela Foam, has lent aid to the Indian healthcare sector in its fight against the Coronavirus pandemic by ensuring timely supply of mattresses and foam sheets across the country. India is currently facing an acute shortage of beds to treat Covid-19 patients. In order to support the nation, Sleepwell has provided close to 10,000 mattresses and foam sheets across healthcare institutions and quarantine centers. A report by the Center for Disease Dynamics, Economics and Policy (CDDEP) had earlier this month revealed that even if 5% of Indians are affected, there will be a requirement of 4-5 times the present count of hospital beds in the country.

Sleepwell, India’s market leader in the category with close to five decades of experience in manufacturing and pan-India geographic reach supplied not only mattresses, but also foam sheets for high-quality face shield masks for doctors and paramedical staff. Amidst the lockdown, Sleepwell’s state-of-the-art production facilities in Greater Noida, Sahibabad, Talwada, Jalpaiguri and Erode were operational at optimum capacity to cater to Covid-19 led demands. Materials were sent to Uttar Pradesh, Tamil Nadu, Odisha, Bihar, Delhi- including the Quarantine Centre at AIIMS. Additionally, Sleepwell also extended a helping hand to the Himachal Government and donated 150 mattresses for hospitals in the region.

Commenting on the initiative, Rahul Gautam, managing director, Sheela Foam said, “At Sleepwell, we have always envisioned our commitment towards society as one of our core values. It therefore gives us immense pride to offer support to the healthcare industry, in the current Covid-19 pandemic situation. The expertise undertaken during the manufacture is greatly surveilled, so that hygienic mattresses can be supplied to the states that are in the most need of healthcare and quarantine beds.”

Sleepwell is committed to ensuring that every Covid-19 patient has a safe and hygienic bed available where they can receive care and heal. Stringent precautions were adhered to which included regular thermal checks, sanitization at entry and exit points, mandatory face masks, strict 1.5 meters of social distancing by all company employees, contractual workers, vendors, security staff, transporters, visitors, drivers and their helpers. A mandatory sanitization of activity areas was regularly followed before and after operational activities.

Dineout joins Zomato in providing contactless dining

Few days back, Zomato had announced that the food tech platform will sign up restaurants for its new Contactless Dining platform which will began once the lockdown ends. After Contactless Delivery, the company is now focussing on preparing restaurants post lockdown era by offering boutique of Contactless Dining services through its platform.

Joining the race is India’s leading table reservation platform Dineout, which on Monday announced country’s first end-to-end ‘contactless dining suite’ for Indian restaurants. The service will ensure that restaurants have the right seamless plug-and-play technology and sanitation requirements to support no-contact dining for the foreseeable future.

The aim is to help over 20000 restaurants to thrive post Covid-19 era, and build trust and confidence among consumers for safe dining experience. Dineout’s latest contactless dining product offers consumers an option to discover a restaurant’s safety measures, enables in-app booking of a table, pre-ordering and takeaways, in-restaurant ordering, valet services, digital payments and feedback without manual intervention.

The company will also distribute PPE equipment for restaurants with strict guidelines for operation post COVID-19. This kit includes items like sanitisers, thermometers, visor, gloves, face masks and headgears. Thus it’s a one stop solution to any restaurant looking to confidently open its doors, welcoming diners post the lockdown.

Marketing Agency Gozoop initiatives helps Mumbai slums in the fight against COVID-19

Gozoop, an integrated communication agency, through it’s do good ecosysytem 1SmallStep Foundation is serving slums of Mumbai amidst the COVID pandemic.

Currently the Foundation, through its volunteer network has served more than 2,000 families in the following slum clusters of Dharavi, Mahim West / Mahim Kabristan, Worli Koliwada, Navy Nagar and Napean Sea Road Coastal slums.

Rohan Bhansali, co-founder Gozoop, who also founded the 1SmallStep Foundation said, “If Mumbai is to curtail the spread on the pandemic the slums must be served and protected. Lack of food, overcrowding, lack of clean water, poor sanitation, social dependency, shared amenities and limited access to dependent medical facilities make for tremendous speed and size of virus transmission in Mumbai slums”.

Based on the requirements of each slum, the foundation is providing food rations (Rice, daal, sugar, oil, sugar, milk and salt) and cooked vegetable khichdi. The Foundation is also focussing on hygeine in slums by educating the slum dwellers and supplying Resuable double layered masks and disinfecrant soaps. All efforts are being done with the requisite government permits.

In support of their efforts in the slums, 1SmallStep Foundation, also produced a live show Humour & Humanity, in association with BookMyShow. The first show featured legends of comedy Boman Irani and Johny Lever in an unscripted live conversation to inspire everyone to take one small step of kindness in such times.

Ahmed Naqvi, CEO of Gozoop, stated,“It has been enriching to see us coming together as a team by using our resources and God-given skills for social good. We always say at Gozoop – what we do is important, but who we become doing what we do is also equally important. Great to see us living our shared values.”

Samsung India pledges Rs 20 Crores for COVID-19 relief work

Over the last few weeks, Samsung India teams have engaged with various governments, local authorities, and healthcare professionals to prepare a broad and meaningful strategy in the fight against Covid-19. We have announced measures to support local administration and community in Noida, by equipping hospitals with medical equipment required in the preventive drive against the pandemic.

In our continuous endeavour to support the fight against Covid-19, Samsung today pledged a contribution of INR 20 crore to the Union and State governments in India. Samsung will be donating INR 15 crore to the PM Cares Fund, and INR 5 crore to the states of Uttar Pradesh and Tamil Nadu, to support the country’s challenge against the pandemic.

In addition, Samsung employees across India are putting together their personal contribution. The Company will match the employee contribution and donate the total amount to the PM Cares Fund in the coming weeks.

These new measures come on the back of Samsung’s support to local administration and community in Noida, where the Company has provided hospitals with medical equipment required in the preventive drive against the pandemic. So far Samsung has provided thousands of Preventive Masks and Personal Preventive Equipment (PPE) kits to hospitals. PPE kits are an essential preventive healthcare utility and each kit includes: Surgeon Gown, Face Mask, Gloves, Preventive Eye wear, Hood Cap and Shoe Cover.

We are also supporting the authorities at hospitals and at other facilities by providing a large number of Infra-red Thermometers and Public Address systems. Along with these, Air Purifiers that are vital to improve the ambient air quality in medical facilities, are also being provided.

Over the last few weeks, Samsung has hastened deliveries of Digital X-ray and Digital Ultrasound machines that it provides to government hospitals as part of its Samsung Smart Healthcare citizenship program. As part of the program, Samsung also provides training to technicians on how to use these machines. The most recent delivery of the equipment has been to a hospital in Noida that has also been designated as a Covid-19 facility for the region. The Samsung Digital X-ray and Digital Ultrasound machines will aid in quick diagnostics.

In Noida, Samsung is also supporting the local administration and local police in providing food packets to local communities on a daily basis.

At Samsung, our commitment is to stand strong with the nation during these testing times. In our endeavour to enable individuals to support the cause, we have updated our Samsung Pay platform to allow seamless donations for the PM Cares Fund. Consumers can contribute directly to the PM Cares Fund through Samsung Pay by clicking on the PM Cares Fund option. Samsung salutes all professionals working tirelessly on the frontline of this battle.

Tata Tea launch new initiative for senior citizen

World Health Organization (WHO) and health experts have identified elderly people as more vulnerable to the novel coronavirus outbreak due to their decreased immunity. This has been further reiterated in the PM’s address with ‘care for the elderly’ as one of the key points in the 7 point agenda.

To support senior citizen in current outbreak, Tata Tea has announced social initiative, Iss baar #BadonKeLiye #JaagoRe JaagoRe. In this initiative the company will work towards spreading awareness and facilitating change for the cause of the Elderly, who are the most vulnerable during these times.

Over the years JaagoRe, has become a clarion call for social awakening and Tata Tea has always used this platform to facilitate genuine change in a social Cause that has been the need of the hour.

Commenting on the initiative Sushant Dash, President, Beverages – India & Middle East, Tata Consumer Products, said, “JaagoRe has always been a means to awaken people on a relevant social issue, inspire them to take action thereby make a genuine difference in society. For us, it has always been about making a real difference in people’s life and with this initiative also, that is the attempt. The initiative will involve, spreading awareness of the Social Cause viz Helping the elderly, providing relevant tips, tying up with NGOs and providing a common platform for people to connect with them, and share stories of volunteers to inspire others to take action.”

Adding to that, Puneet Das, Vice President Marketing, Beverages – India, at Tata Consumer Products said “It is important to understand and address the medical, psychological and social needs of the elderly whose routine life is disrupted leading them most prone to confusion and helplessness. A simple action like checking on them to see if they need anything and taking steps to help them will make a big difference. Of course, all this needs to be done keeping in line with the COVID 19 guidelines, as provided by the local administration. However, it is time to give back to our elders who have protected and guided us in the right direction. Every small step or action you take to help them, can make a big difference. Hence, we appeal to all to join the movement, and be a catalyst of change with Iss Baar #BadonKeLiye #JaagoRe”.

The initiative is also being supported by influencers, NGOs and experts in the senior care management.

Berger Paints provides financial support for paint contractors

With talks of the nationwide lockdown getting extended gaining momentum, Berger Paints India Limited has come forward to help painting contractors tide over the crisis through financial assistance. The company has already started the process of transferring money directly into the bank account of the contractors who have been associated with the company.

The company intends to cover more than 20,000 contractors across India with this activity. More than 5000 painters have already been transferred money in their accounts last week under phase 1 of the program. The money would help these families in getting daily essentials and to cater to any emergency in a time when their incomes have taken a hit as all painting activities have come to a screeching halt with the lockdown in place.

“The Painting contractors have always been an integral part of the larger Berger Family and we feel humbled that we are in position to support them in this hour of need. A lot of contractors have sent Whatsapp video messages to us appreciating the gesture. It’s an overwhelming feeling” said Abhijit Roy, MD and CEO Berger Paints. He also hoped that the government would take measures to restart economic activity through ease in restrictions in areas unaffected by virus.