Tata Steel releases digital film ‘The Washout’

Due to COVID-19, people across the globe have started washing their hands more often. The World Health Organization (WHO) advisory calls for washing hands for at least 20 seconds. But, this seems to have given rise to a water crisis. Recently, Wunderman Thompson South Asia conceptualised a digital film titled 'The Washout' for Tata Steel.... Continue Reading →

Govt extends deadline for submission of newspaper issues under advertisement policy

The government has extended the deadline for the monthly submission of issues of newspapers empanelled with Directorate of Advertising and Visual Publicity, which they are required to do under the advertisement policy, in view of the prevailing lockdown. Under clause 13 of the Print Media Advertisement Policy of the government, all newspapers empanelled with DAVP shall submit the monthly copies... Continue Reading →

HDFC Bank releases song of hope ‘Hum Haar Nahin Maanenge’ in collaboration with A.R. Rahman and Prasoon Joshi

HDFC Bank has released #HumHaarNahinMaanenge (we will not give up), a collaborative song of hope. The single is a tribute to the indomitable spirit of India and millions of Indians who are standing together to fight the COVID-19 pandemic. https://youtu.be/2VqBlZZ4H6E Through this track, HDFC Bank wants to show its solidarity and support to the nation... Continue Reading →

ASCI investigates 342 advertisements complaints in January

During the month of January 2020, ASCI investigated complaints against 342 advertisements, of which 110 advertisements were promptly withdrawn by the advertisers on receipt of communication from ASCI. The independent Consumer Complaints Council (CCC) of ASCI evaluated remaining 232 advertisements, of which complaints against 208 advertisements were upheld. Of these 208 advertisements, 83 belonged to... Continue Reading →

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