Marketing Research

Latest Market Research Posts

People in their worst dilemma on reopening of economic activity amid outbreak: Ipsos Survey

by Nikesh Belani April 30, 2020

TRAI recommends restructuring plan for BARC to improve credibility of TV ratings

by Nikesh Belani April 28, 2020

Approx. 77% of consumers would prefer Dine out over delivery, post lockdown: Dineout Survey

by Nikesh Belani April 28, 2020

BARC and Nielsen releases 5th Edition of Consumption Report across TV and Smartphone

by Nikesh Belani April 23, 2020

Post COVID, 80% moviegoers afraid to return to cinema halls: PINKVILLA Report

by Nikesh Belani April 22, 2020April 22, 2020

YouTube garners 300 Billion views in Q1 as per Mindshare India & Vidooly report

by Nikesh Belani April 21, 2020May 27, 2020

TBWA develops COVID-19 dedicated microsite for marketers

by Nikesh Belani April 16, 2020April 16, 2020

Coronavirus conversations drops despite exponential growth in cases: Autumn Grey

by Nikesh Belani April 15, 2020April 15, 2020

Media consumption to fall in near term: KPMG Report

by Nikesh Belani April 14, 2020April 14, 2020

trai speed

Mobile Broadband Speeds dips in March: TRAI

by Nikesh Belani April 14, 2020April 14, 2020

Despite rise in viewership, news channels see decline in ad volumes: Report

by Nikesh Belani April 10, 2020April 10, 2020

ott

Coronavirus lockdown increase consumption of OTT platforms: Bobble AI report

by Nikesh Belani April 9, 2020April 10, 2020

ramayan

DD National is the most watched channel due to return of Classics: BARC-Neilson Report

by Nikesh Belani April 9, 2020April 9, 2020

hansa research and strategir

Strategir and Hansa Research Group set up new Joint Venture in India.

by Nikesh Belani April 9, 2020April 9, 2020

smartphone

Smartphone Brands may flood market with smartphones, and offers restrictions ease: Analysts

by Nikesh Belani April 8, 2020

kantar report

Coronavirus must not be exploited to promote a brand: Kantar Report

by Nikesh Belani April 8, 2020

ICRA

No significant adverse impact of Covid-19 outbreak on television (TV) broadcasters: ICRA

by Nikesh Belani April 7, 2020