Bajaj Allianz launch new digital campaign to encourage people to pursue their life goals

Bajaj Allianz Life Insurance has launched a digital campaign #GoalsNeverLockDown, to encourage people to continue pursuing their life goals remotely, at a time when they cannot step out of their homes.

According to the company, the video brings in optimism among people in these challenging times and inspires them to keep pursuing their life goals by not letting the lockdown get the better of their thoughts of achieving their Life Goals. After all, the lockdown only means restrictions on one’s movement, not on one’s thinking and Life Goals #SochPeNoLockdown toh #LifeGoalsPeNoLockdown.

Chandramohan Mehra, chief marketing officer, Bajaj Allianz Life Insurance, said, “The initiative resonates with the prevailing positive mindset amongst a certain section of audience who do not want the lockdown to hit a pause button on their LifeGoals. The brand advocates to leverage the opportunity to pursue long neglected passion, acquire new skills and focus on health so that life goals remain on track”.

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