Digital solutions agency, Mirum India has announced that it will be responsible for implementing Salesforce Marketing Cloud solutions for Zomato and Pine Labs. Mirum India is a Salesforce Gold Consulting Partner, with over 8 years of association with Salesforce and 100+ Marketing Automation installations across the entire stack of Social Studio, Exact Target and now Datorama & DMP. Mirum’s marketing automation clientele include KFC, IDFC, Capital First, Franklin Templeton, Aakash and others.
Zomato is an restaurant aggregator and food delivery start up founded in 2008. Pine Labs is a Noida-based FinTech company, offering payment acceptance technology, stored value products, in-store consumer credit and other merchant solutions in India, Southeast Asia and the Middle East.
Hareesh Tibrewala, Joint CEO, Mirum India, said, “Zomato with presence in 24 countries and Pine Labs with 150,000+ merchant relationships, are the leading new age companies of India, and we are very proud of working with them. Mirum has been one of the early entrants in the Marketing Automation space in India and is now Salesforce Gold Consulting Partner with over 8 years of experience. With our domain expertise and talented team, we are confident of delivering a seamless marketing cloud solution for Zomato and Pine Labs.”