Gurgaon based creative agency, Blue Vector has won the social media mandate for Volvo Cars, India. As their social media outreach partner, Blue Vector will create social media campaigns for Volvo Cars India. Volvo Cars is the latest addition to the 100+ esteemed clients that have chosen Blue Vector as their creative partners.
Piyush Kedia, chief executive officer, Blue Vector, said, “Given how the auto industry is completely transforming, Volvo India is in a place to radically chalk out a massive share of voice as well as well-deserved mind space in the new Indian customer’s considerations. As BV, we’ve had the opportunity to locally contextualise and completely reimagine global-level content for Auto brands before. This combined with our young team and experimental tendencies made us a good fit.”
Charles Frump, managing director, Volvo Cars India, said, “We are extremely happy to appoint Blue Vector after a rigorous process in shortlisting and selecting the right partner for our Social Media outreach. In the recent past, Social Media has gained tremendous traction in building conversations not just to enhance brand equity but also for increased purchase consideration. Volvo Cars ethos of ‘Freedom to Move’ in a Personal, Sustainable and Safe way blends itself seamlessly in generating engagements with Volvo cars fans in Social Media and we are poised to take this to another level with our new partners.”