Food Tech and grocery delivery platform Swiggy has partnered MTR Foods Pvt. Ltd for delivery of essential food products across categories in the latter’s portfolio. The partnership will allow consumers to buy MTR Foods’ products through MTR Stores and the Urban Kirana tabs available on the Swiggy app. The store currently carries key MTR products from all categories, including masalas and spices, Ready-To-Eat meals, rice idli, rava idli, dosa, upma and other breakfast mixes, and beverages.
Swiggy piloted its grocery delivery in February 2019, and last week the company extended the delivery of groceries and other essential items on its app to 125 Indian cities. The company has already partnered with several national brands including Hindustan Unilever Ltd, P&G India, Godrej Consumer Products Ltd., Dabur India Ltd., Marico Ltd., Vishal Mega Mart Pvt. Ltd., Adani Wilmar, and Cipla to supply branded essential products and food items. Swiggy said it will source the products from MTR Foods distributors listed on the platform to ensure proper handling of products.
Commenting on the partnership, Sanjay Sharma, chief executive, MTR Foods said, “With home delivery witnessing a significant rise, this partnership with Swiggy would enable us to reach out to majority of our consumers and ensure that their products reach them safe and sound, whenever they need them. With Swiggy’s extensive hyperlocal reach, this partnership was a natural one for us.”
Currently, the MTR store on Swiggy is live in Bengaluru and will go live in other metros and tier-2 cities in the few days.