It’s been close to a month since Disney+ launched its Indian Operation with Hotstar. Now in an important partnership, the OTT platform has partnered with leading telecom operator Airtel to offer its VIP subscription with new prepaid Airtel recharge of Rs 401. The recharge offers Disney+ Hotstar VIP subscription worth Rs 399 for one year along with 3 GB high speed data for 28 days. This initiative aims to accelerate the adoption of the video subscription category in the country, by solving two of the key challenges: evolving digital payment infrastructure and prevalence of cash as a payment option. The user is required to make the payment of the recharge using a debit card, credit card, net banking, Paytm wallet or UPI.
The annual subscription to Disney+ Hotstar VIP includes access to movies like The Avengers, Iron Man, Thor: Ragnarok and latest animation movies including Frozen II, The Lion King, Toy Story 4 in Hindi, Tamil & Telugu. The prepaid plan is available for all its telecom circles.
Speaking on the partnership, Prabh Simran Singh, EVP and head subscriptions, Hotstar, said, “Our philosophy is to bring World’s best entertainment to every Indian, and we are thrilled to collaborate with Airtel to make Disney+ Hotstar VIP accessible to their users across the country. Disney+ Hotstar VIP is now available to Airtel prepaid users via Airtel retail stores and through the Airtel thanks app. This collaboration will provide users a convenient and easy way to subscribe to our service.”