Coronavirus outbreak has created havoc in world with number of active cases crossing more than 2.6 million people. As the virus reaches its peak in India the need of social distancing and staying home is far more important now. To promote the idea of social distancing, Mosquito control brand of Godrej Group, Goodknight has launched a new brand campaign ‘Stay Home, Stay Protected’.
The brand has unveiled a film featuring crowdsourced shots of Godrej Consumer Products employees along with their families. This film is conceptualised by Wunderman Thompson and created in a time of five days, will be promoted on television and digital platforms.
Be it health, movies, food, each family have its interests and activities that define them and brings them together. Goodknight asked employees to send videos of their family with a cool one-line description of what defines their families. Although the current pandemic requires us to stay at home, it is a time that brings together families too. Such moments need to be cherished positively.
Speaking on the new campaign, Sunil Kataria, chief executive officer, India and SAARC, Godrej Consumer Products (GCPL), said, “We understand that these are testing times for the country and as a brand stands for securing happy moments of families, Goodknight aims at spreading the message of safety and togetherness. This highlights the resilient spirit of ours to fight against the pandemic. Goodknight urges people to stay indoors and spend these moments with their families in a meaningful way, as this will help us to emerge stronger from the current situation.”