Fieldfresh Foods Pvt. Ltd on Wednesday announced strategic tie-ups for its premium food brand, Del Monte, with online food delivering platforms Zomato and Swiggy as well as door to door delivery app Dunzo to deliver its range of premium food products. It’s products include Tomato Ketchup, Mayo, Pasta, Olive Oil and fruit drinks.
As per the agreement, Zomato has started home deliveries in Bangalore and Hyderabad; Kolkata, Pune, Mumbai, and Delhi NCR are next. Zomato has also created a ‘Del Monte’ store under its market section on the app, consumers can pick the Del Monte products available in their vicinity and place an order.
Swiggy will start delivering Del Monte products to consumer homes starting with Kolkata and Bhubaneshwar in the East region, followed by Bangalore, Delhi NCR and other major cities over the next few days.
Dunzo is currently doing doorstep delivery for Del Monte in Bangalore with Chennai and Pune going live shortly. Again, one just needs to search for Del Monte in the app and the list of stores and products available nearby get displayed.
Lockdown in India has forced Food Manufactures for strategic tie-ups with delivery platform. Companies like Marico, Britannia, ITC, Tata Consumers etc have already into such partnership to home-deliver their products when brick & mortar model has failed due to strict curfews.
Speaking on the partnership Yogesh Bellani, CEO FieldFresh Foods said, “In such unprecedented times, we are striving to ensure continuity in the supply of our products to consumers. In our efforts to ensure the same, we have partnered with app-based delivery platforms for smooth and safe delivery of our products across major cities, enabling accessibility and convenience for the consumers.”