SBI hire iProspect India for its digital mandate

Digital marketing agency, iProspect India has won the digital mandate for the Indian financial services and banking leader – State Bank of India (SBI). The agency comes under digital marketing major Dentsu Aegis Network.

As per the mandate, iProspect India will handle the entire gamut of digital duties – paid media, social media, creative, SEO (search engine optimisation) and ORM (online reputation management) for the brand. To evolve SBI’s digital presence, iProspect India will help the bank achieve its digital marketing objectives by devising innovative digital campaigns, using proprietary tools and solutions.

Speaking on the account win, Rubeena Singh, chief executive officer, iProspect India, said, “One in every three Indians is an SBI customer. That is the mammoth reach of the Indian bank. We are delighted that our deep domain understanding of the banking sector and a unique integrated creative and media approach won us the mandate to partner with them in their digital outreach and communication strategy. #DigitalIndia is a reality now.”

While, Sweta Aggarwall, chief marketing officer, SBI, said, “iProspect India came in with a great creative-first, solution-driven, 360-degree digital marketing approach and we are looking forward to working with them. We want to ride the digital wave and delight not just the existing but potential new customers as well.”

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