Snapdeal enters OTT market by partnering with Hungama Play

India’s third largest E-commerce player, Snapdeal has entered OTT market by offering a streaming service in partnership with Hungama Play. The service offers short-format content, movies, TV shows and short films across genres in more than 15 languages like Hindi, English, Bhojpuri, Punjabi, Telugu, Tamil, Kannada, Malayalam, Bengali, Gujarati and more. The content will be available on the Snapdeal app for free.

Hungama Play has curated a library especially for Snapdeal users giving them easy access to over 41,500 short-format videos across categories like comedy, film gossip, spiritual, fashion, lifestyle etc. and 150+ short films. Besides short format content, viewers can also explore a library of long-format videos consisting of more than 400 films, various TV shows and Hungama Originals.

Speaking on the announcement, Siddhartha Roy, chief operating officer, Hungama Digital Media, said, “The world is going through a major crisis and people are advised to stay at home for safety. As a mobile-first economy, smartphones have proved to be indispensable in India, helping people access news, essential services and streaming platforms. Our association with Snapdeal enables us to offer users wholesome entertainment led by an incredible library of short-format videos, movies, TV shows and Hungama Originals. We are certain that the content experience offered by Hungama Play on Snapdeal will help the users remain engaged.

Snapdeal’s launch comes at a time when E-commerce players are facing heat of lockdown due to ban of delivery of non-essentials goods, accessibility issues and stiff competition from local vendors, thus resulting in losses. Therefore, OTT service will provide an important opportunity for Snapdeal to offset that loss.