Online music streaming platform, JioSaavn has launched an exclusive service for podcast creators named ‘JioSaavn YourCast’. The latest offering allows podcasters to upload their shows onto the platform, with the potential to reach JioSaavn’s base of more than 100 million engaged users across the globe. JioSaavn wants to make visibility and audience development easier for local podcast creators. YourCast will allow podcasters to directly list their shows on JioSaavn.
JioSaavn YourCast helps create an integrated, end-to-end support ecosystem that empowers independent podcasters with tools to get their stories listened to. The new platform also streamlines the content curation process for podcasters, as they can now simply submit basic details and links to their RSS feeds through an online portal. These details will be verified by JioSaavn’s in-house content team for authenticity and quality, after which approved shows will go live thereafter.
Speaking on the launch, Ishani Dasgupta, lead, podcast partnerships at JioSaavn said, “At JioSaavn, our mission is not only to make podcasting a daily habit among more people by delivering the most diverse entertainment options to our vast and growing user base, but also to help content creators and Podacsters maximise their reach, visibility, and engagement of their podcasts. The launch of JioSaavn YourCast fulfills both these objectives. Creators will now be able to make their content available to a large and diverse audience base through the click of a button, Platform users will have a large array of culturally relevant podcasts spanning topics & genres that cater to every interest.”
The launch of this service comes at a time when podcasts are enjoying a surge in consumption in India, mostly driven by urban millennials scouting for quality content online. India is already the world’s third largest market for portable on-demand audio experiences, according to PwC, with an estimated 17.6 crore podcast listeners by 2023.