After Pug, Vodafone now bring back its famous ZooZoos characters for COVID-19 awareness

In one of our previous reporting, we had highlighted how Vodafone has brought back its famous mascot Pug to promote message of Stay At Home in current Covid-19 outbreak.

Vodafone has been communicating with its customers under two broad themes – #StayHomeGoDigital and #HereForYou. Under the first theme, Vodafone has been communicating about the various ways customers can utilize the benefits of the brand’s digital touchpoints. While #HereForYou is all about various initiatives that VIL has undertaken to ensure that customers have access to connectivity.

Kiran Antony, Chief Creative Officer, Ogilvy India said “People tend to seek familiarity in uncertain times to feel comfortable. And that is where loveable brand properties can play an important role. More than for the nostalgia factor, we also brought back the pug to stand out from rest of the ads delivering the same message. With some clever editing, we managed to re-purpose an old ad to deliver this important message.”

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.