Food delivery platform Swiggy on Monday expanded delivery of groceries and household essential services to over 125 cities in the country. The company first piloted the delivery in February last year under ‘Swiggy Stores‘. Due to lockdown the demand for grocery delivery has surged exponentially.
Available on the Swiggy app under the ‘Grocery‘ tab, the company is enabling on-demand procurement and delivery of essentials to the customer’s doorstep and the service is being fulfilled through neighbourhood stores and distribution centres of large brands.
Through the ‘Grocery’ category, consumers can directly view available stores in their locality, add items to their cart for payment and opt for ‘no-contact’ delivery on prepaid orders.
Swiggy has partnered with several national brands and retailers such as HUL, P&G, Godrej, Dabur, Marico, Vishal Mega Mart, Adani Wilmers, Cipla and other city-specific stores to supply branded essential products and food items.
Additionally, Swiggy has revamped its offering ‘Swiggy Go’ by launching a hyperlocal delivery service ‘Genie‘ in over 15 cities. ‘Genie’, as the name suggests, opens up the platform for pick up and drop of items from anywhere within the city. This includes instant pickup and drop service to send packages across the city or purchase essentials from a particular store. However, as per the brand, this service is limited to delivering essentials including over-the-counter medicines to consumers during the lockdown period
Commenting on the initiaitve, Vivek Sunder, COO at Swiggy said “While the grocery and essentials category has always been a part of our long-term strategy of delivering hyperlocal convenience, we have enabled faster ramp up for the benefit of our consumers. Extending our hyperlocal delivery offering will unlock a new dimension of convenience and safety for our consumers as well as earnings for our delivery partners during these extraordinary times.
As we continue to scale this category, our goal is to provide the necessary support in terms of access to essentials and encourage citizens to stay at home during the lockdown period”
Over the next few weeks, Swiggy will onboard more stores in these existing cities and expand to more cities wherever local authorities permit. Swiggy’s grocery store partners on average have a select item list of 10-50 items per store which are deemed as essentials.
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