Amid lockdown, Prasar Bharti’s Doordarshan played a masterstroke to telecast its old iconic mythological serials like Ramayan and Mahabharat, thus making DD as the most watched channel in India. In an important move, Prashar Bharti has made one step further to ride on this wave of nostalgia by launching new channel DD Retro to cash in on the nostalgia generated by its old productions. DD Retro will be specifically dedicated to old classics. The channel tweeted “To relive the nostalgia of your favourite memorable serials of Doordarshan, watch DD Retro” on Sunday.
As of now, DD Retro will air the same shows that DD National has brought back, Live Mint reported. Besides the mythological favourites like Ramayana and Mahabharat, the channel had also brought back favourites like Shaktimaan, Shah Rukh starrer- Circus, Jungle Book and the crime series Byomkesh Bakshi. Shows like Chanakya, Upanishad Ganga and Shriman Shrimati have also been renewed for DD Retro.
The Broadcast Audience Research Council (BARC) attributed the telecast of Ramayana and Mahabharat for DD’s emergence to the top, while the other programmes also helped improve its position in select time slots. The national broadcaster could achieve the feat, which involves a nearly 40,000 per cent jump in viewership in the evening and morning bands, despite a surge reported by the private broadcasters who are also experiencing higher viewership, BARC said.
According to week 13 BARC data for 2+ HSM, Ramayan on DD National has notched 545.8 million impressions while Mahabharat has garnered 145.8 million impressions on DD Bharati.