India’s current lockdown has made tough for consumer goods company to sell its product via preferred brick and mortar model. Many companies have partnered with platforms with door to door delivery infrastructure to supply their goods. In one such move, Tata Consumer Products Ltd partnered with Flipkart to deliver its essential products such as beverages (tea and coffee) and foods (spices, pulses, and nutri mixes).
Tata Consumer Company’s distributors are now listed online with Flipkart Marketplace for consumers to buy products directly online. These distributors have undergone Flipkart Training for Packaging and Order Fulfilment and will process orders as per the standard operating procedures set by Flipkart.
Flipkart will fulfill the orders by picking up the essentials from Tata’s distributors and delivering them using its own network of delivery executives.
Flipkart Group chief executive officer Kalyan Krishnamurthy said in a statement “Our partnership with Tata Consumer Products is a testament to our joint ambition and responsibility to serve the nation during these trying times”.
The partnership is already operational in Bengaluru, and the companies plan to expand these facilities in Mumbai and Delhi in the coming week and tier-II towns in the future.
Tata Consumer Products MD and CEO Sunil D’Souza said, “Tata Consumer Products is committed to ensuring availability of our beverage and food brands to consumers across India, during this difficult time”.
Other Similar Partnerships: –
Britannia Industries partnership start-up Dunzo for the delivery of all its products.
Marico partnership with Swiggy and Zomato for Saffola Store.
Rapido delivering products for Big Bazaar, BigBasket and Spencer’s.
ITC Limited utilizing the last-mile infrastructure of pizza chain Domino’s for delivering products such as flour and salt.