Indian’s clubs Mohun Bagan and East Bengal selected to be part of #BeActive campaign by FIFA

fifa be active

Current Hero I-League champions Mohun Bagan and its fellow club Kolkata giants Quess East Bengal have been selected by FIFA, the United Nations (UN) and the World Health Organisation (WHO) to be a part of the #BeActive campaign, which encourages the fans to maintain their fitness at home.

According to press release by FIFA, “WHO recommends all healthy adults do at least 30 minutes a day of physical activity and children at least 60 minutes per day. As part of this, #BeActive and remain #HealthyAtHome include the following suggestions along with any other form of recreation to stay healthy at home:

  1. Taking some online exercise classes,
  2. Dancing,
  3. Playing active video games,
  4. Jumping rope, and
  5. Practising muscle strength and balance training.

The campaign kicks off with Real Madrid CF, FC Barcelona, Liverpool FC and Manchester United FC asking football fans to set aside their rivalries and to come together to #BeActive in order to defeat the coronavirus. Other clubs, including Club América, CD Guadalajara, Beijing Guoan FC, Shanghai Shenhua FC, Mohun Bagan AC, East Bengal FC, Melbourne City FC, Sydney FC, Auckland City FC, Team Wellington FC, CA River Plate, Olympique de Marseille, TP Mazembe, CR Flamengo and SE Palmeiras will also join the initiative in the coming days.

As part of the campaign, world-famous players share the following message: “At this time, even rivals need to stick together. We have to keep our distance, but we do not lose our focus. We can show solidarity by being active, and active means following the guidelines from the WHO.”

The All India Football Federation has also launched its own campaign to help the fans stay fit while quarantining at home – #FitWithIndianFootball. As part of the campaign, different Indian National team footballers have taken to the screens on social media to explain to the fans different football-specific exercise routines that they can work on at home.

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