Strategir and Hansa Research Group set up new Joint Venture in India.

Strategir, an international market research group, and Hansa Research group, a consumer insights and market research agency in India and South East Asia, have come together to create a joint venture partnership in India.

Strategir’s CEO Emmanuel Delsuc said, “As part of our internationalisation we are delighted to welcome Hansa Research Group to our JV network. It will strengthen our ability to deliver insights all over the world to all our clients.”

While his counterpart Praveen Nijhara, CEO, Hansa Research Group, said, “It is a genuine opportunity to add Strategir expertise, solutions and technology to the benefit of our clients in India particularly in product/fragrance, pack, shelf test and shopper research. Strategir is very strong in these areas and there is growing interest for these in our markets.”

Hansa Research Group is a consumer insights and market research agency with its core expertise in quantitative and qualitative research and consulting. While Strategir is an international marketing research company headquartered in Bordeaux. It specializes in new product development, mix optimization, consumer insights, and shopper database management activities.