The campaign is aligned with upcoming launch of its new OnePlus 8 smartphone series on April 14.
OnePlus has unveiled a new marketing campaign aligned with its upcoming launch of OnePlus 8 series. Titled as HyperTaskers, the campaign represents the new generation generation that seamlessly switches between a diverse range of roles, while attuned to performing tasks at an incredible speed using OnePlus flagship devices.
In the blog post of campaign, the company said “Multi-tasking no longer captures the reality and sheer speed of an always-on, hyper-connected life. Thus HyperTaskers is the new the philosophy behind this launch. It’s also a mirror for us and the way we live now. We’re all HyperTaskers now. If there was ever something built expressly for HyperTaskers, it’s the OnePlus 8 Series. Designed for those who lead with speed and make every nanosecond count”
The campaign was conceptualised and implemented by Wieden + Kennedy, a leading global advertising agency, and will run from April-July 2020 across OnePlus India’s YouTube, Facebook, Instagram and Twitter channels
Siddhant Narayan, head of marketing, OnePlus India, said, “OnePlus aims to create innovative, burdenless technology to help our users achieve more. With our users today striving to fulfil a series of aspirations in this fast-paced world wherein every nanosecond matters, we believe that the word ‘multi-taskers’ no longer does them justice. With our ‘HyperTaskers’ campaign, we celebrate a new generation of individuals who thrive across multiple spheres of their lives, while adding fervour to our much-awaited OnePlus 8 flagship series launch.”