To promote importance of social distancing in the COVID-19 outbreak, JK Tyre introduced a social media campaign titled #DistanceOKPlease. Based on the popular Truck Shayari concept, the campaign appeals to the citizens with witty popular slogans that are often seen on commercial vehicles in India. The campaign went live on social media platforms of JK Tyre (Facebook; Twitter, Instagram) with a focused outreach through Facebook.
It brings colourful and illustrative messages on the need to stay at home during the lockdown period, such as, “Phir Milenge, Tab Tak, Door Rahenge, Safe Rahenge” and “Jiyo Aur Jeene Do, Par Bahar Na Jaane Do”.
Srinivasu Allaphan, director, sales and marketing, JK Tyre and Industries, said, “It is an unprecedented and highly sensitive time for all of us, which demands us to come together – online to face this problem. It is crucial for brands to take ownership and leverage existing resources to inform the public and increase visibility and influence at the community level. We are making every attempt to raise consciousness about the precautionary steps to avoid the spread of COVID-19.”
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