Started in November last year, Disney + has reached an important milestone of 50 million subscribers due to company’s international rollout in Europe and India. Smashing expectations, Disney+ is not far off its stated 2024 goal of drawing between 60 million and 90 million subscribers. Upon its European expansion last month, Disney+ accrued five million mobile app downloads, while India’s recent rollout with Hotstar added 8 million to the equation.
Netflix leads the market with 167 million subscribers worldwide and 61 million based in the United States. Therefore in just five months, Disney+ has gathered nearly a third of its competitor’s base, and surely number will increase in coming months with more rollout in other regions of the world.
Kevin Mayer, Disney’s head of direct-to-consumer, said in a press release “We’re truly humbled that Disney Plus is resonating with millions around the globe, and believe this bodes well for our continued expansion throughout Western Europe and into Japan and all of Latin America later this year. Great storytelling inspires and uplifts, and we are in the fortunate position of being able to deliver a vast array of great entertainment rooted in joy and optimism on Disney Plus.”
Disney chief financial officer Christine McCarthy noted during the February investors call that Disney expects the majority of its growth going forward to come from international subscribers. The company is also expecting a bump in domestic subscribers around the premiere of highly anticipated series from Marvel and Lucasfilm. The Falcon and the Winter Soldier is set to premiere in August, with WandaVision in December, and The Mandalorian returning for a second season in October.