The Live-streaming special along with virtual concert will feature Lady Gaga and other big celebrities
Pepsi has supported the upcoming special titled ‘One World: Together At Home’. The company has reallocated its marketing efforts and resources to back this globalized streamed event by WHO. The digital special will air on Saturday, 18 April 2020, streamed live through various platforms and channels globally.
The virtual concert will include several big singers, who will perform from their homes. Apart from Lady Gaga and the concert will include Alanis Morissette, Andrea Bocelli, Billie Eilish, Billie Joe Armstrong of Green Day, Burna Boy, Chris Martin, David Beckham, Eddie Vedder, Elton John, Finneas, Idris and Sabrina Elba, J Balvin, John Legend, Kacey Musgraves, Keith Urban, Kerry Washington, Lang Lang, Lizzo, Maluma, Paul McCartney, Priyanka Chopra Jonas, Shah Rukh Khan and Stevie Wonder.
Pepsi is dedicating its marketing teams, agency partnerships and existing paid media to the effort. Pepsi will create the official logo, a marketing plan, ad spots for the two-weeks leading up to the event and lend its teams to work on the marketing efforts.
Todd Kaplan, VP of marketing for brand Pepsi, in a statement said: “While social gatherings look a bit different these days, we are excited to do our part to help bring people around the world together—while staying at home—to reconnect around a shared love of music and a strong desire to take action in the fight against COVID-19.”
The company has already pledged $45 million as coronavirus aid to support the communities affected by the pandemic.