Coronavirus Pandemic has adversely affected many industries in India and media & entertainment industry is one of them. On Tuesday, ZEE Entertainment Enterprises Ltd announced financial relief to over 5,000 daily wage earners who are working directly or indirectly for the company in its overall production ecosystem.
Gauging the unprecedented impact caused to all daily wage earners due to the lockdown, ZEE has taken this step ensuring that the families of daily wage earners do not get impacted during the ongoing challenging phase, ZEE Entertainment Enterprises Ltd (ZEEL) said in a statement.
In order to further support the PM CARES Fund, ZEE will leverage the strength of its media network across the nation and world at large, encouraging over 1.3 billion people to contribute. Over and above this step, ZEE has also provided an opportunity to all of its 3500 employees to offer voluntary contributions towards PM CARES Fund through an intranet portal. The Company will match the corpus collected from the employee contribution and the collective amount will be donated to PM CARES Fund.
Commenting on the initiative, ZEE’s Managing Director and CEO Punit Goenka said: “We stand committed to financially support all the daily wage earners working in our production ecosystem.”
The company said in order to keep viewers informed and sensitized about safety and precautionary measures, it had implemented an initiative titled as #BreakTheCoronaOutbreak under which content across over 40 channels was paused for a 30 second break throughout the day, encouraging viewers to wash their hands.