Welspun India launches a new digital campaign

The campaign is aimed at raising awareness around personal hygiene

Home textiles brand, Welspun India has launched a digital campaign in public interest to raise awareness around personal hygiene and towel cleanliness in light of the current global pandemic.

Through this campaign, Welspun not only aims to educate people about the importance of washing hands thoroughly, but also of drying them in a proper manner.

With an aim to highlight the significance of using a safe, dry and hygienic towel post a hand wash, Welspun has introduced a digital video advisory, which is live on YouTube and Facebook.

Dipali Goenka, joint managing director and chief executive officer, Welspun India, said, “With an aim to create awareness around not just regular hand wash but also adoption of healthy ways of drying them, Welspun has launched a new digital campaign. It sensitizes and urges people to use clean and hygienic towels to ensure safety of oneself and others.”