Radio Mirchi introduces a creative challenge for listeners

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Listeners of Radio Mirchi can easily fend off boredom by putting their talent to good use by participating in a fun contest – Chalo Ghar Ghar Khelte Hai

In the present lockdown situation, people are turning to radio for entertainment and to derive information. Radio oozes a local flavour and serve as a force to unite in these times. Radio, as a platform came into existence way before television and internet. People still consider it genuine and invest faith in it.

Listeners often find it easy to trust their favourite RJ’s whom they listen to on an everyday basis. Besides, with limited recreation, the banter of an RJ also helps liven up the mood and maintain a healthy connect with the world outside. The youth consider RJ’s as icons. Apart from engaging people with their humour and wit, they build a bond with listeners.


On the plus side, the lockdown introduced us to the joys of working from home. A few radio stations such as Radio Mirchi was one of first ones to follow suit. Mirchi RJ’s are keeping the momentum going by broadcasting live from their homes. Apart from broadcasting, RJ’s are also seen inspiring listeners to stay positive during these times by proposing fun activities. RJ Himanshu of Radio Mirchi, renowned for Mirchi Hangouts, is one such RJ who has a massive fan following. Recently, he shared a glimpse of some quality family time he spent during the ongoing lockdown. The clip sees Himanshu play a round of antakshari and leaves the audience in splits.

Since the lockdown is getting the creative juices flowing, Radio Mirchi, the pioneer of private FM in a bid to encourage to liven up the environment, has come up with a fun campaign for the listeners of Indore, Bhopal, Nagpur and Raipur. Titled the Mirchi Hot Seat- Chalo Ghar Ghar Khelte Hai the initiative urges people to look at the brighter side of life. The channel seeks to inspire all those listeners with a penchant to entertain to come forward and experience the joy of stepping into their beloved RJ’s shoes.

From Monday to Friday, evenings 5pm to 6pm will convert to Mirchi Hot Seat and will be hosted by one selected listener each day who will conduct the show from home just like the RJ’s of the channel are doing. The rules to qualify are simple: send in a quirky introduction of yourself in an audio note, not exceeding a minute. The selected winners will get a chance to take over the station for one whole hour from their homes to entertain listeners with their chirpy banter.

If you think you have the knack to enchant with your endless chatter, Radio Mirchi is looking for you to liven up the atmosphere during this lockdown.

Send in your entries by e-mail to radiomirchi98.3indore@gmail.com

Contest lasts until April 14, 2020.

Source : TimesofIndia

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