NPCI bolsters its on going UPI Chalega campaign with #IndiaPaySafe

NPCI

In the ongoing lockdown, NPCI has brought its protagonist of the ‘UPI Chalega’ campaign, Mrs. RAO to create awareness about paying safe with digital payments.

NPCI, through 6 pieces of video content featuring Mrs Rao, explains the use of UPI for payment requirements for critical services like phone recharge, money transfer, grocery and medical stores payment, payment of staffs’ salaries among others. She also urges citizens to donate to the PM CARES Fund, using any BHIM UPI app.

In the videos, Mrs Rao emphasises the importance of maintaining social distancing and tries to make people realise the criticality of paying digitally while staying at home amid lockdown. For a wider reach in the current scenario, NPCI is engaging with Influencers, Social Media, OTT platforms and Impact properties. UPIChalega.com is the microsite where all useful information on how to use UPI safely can be found.

In the videos, Mrs Rao emphasizes the importance of maintaining social distancing and tries to make people realise the criticality of paying digitally while staying at home amid lockdown. For a wider reach in the current scenario, NPCI is engaging with Influencers, Social Media, OTT platforms and Impact properties. UPIChalega.com is the microsite where all useful information on how to use UPI safely can be found.

Praveena Rai, COO, NPCI said, “In the current situation, we appeal to all residents to stay at home and promote social distancing. We hope that #IndiaPaySafe through our on-going UPI Chalega campaign will encourage citizens to switch to digital payments method, trying to break away from the habit of paying by cash, to stay safe. We thank everyone who is collaborating to drive home the #IndiaPaySafe message, and encourage more people to play their role in spreading the message to their family and friends.”

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