The chief operating officer of Momspresso, said, “Momspresso as a platform is all about positivity. These are difficult times but they also present an opportunity for families to bond over engaging activities and create memories of a lifetime. It is this insight that led us to create the #CraftingMemories challenge and there couldn’t be a better partner than Fevicreate, from the makers of Fevicol, to launch this across the country”.
To give a strong voice to this initiative, the platform has tied up with celebrity influencers like Shilpa Shetty, Neha Dhupia, Rannvijay Singh, and Karanvir Bohra to launch the #CraftingMemoriesChallenge. This will drive awareness across India, and urge families to create and share memories. In addition, Momspresso has launched this initiative in 10 vernacular languages and has invited 1000+ influencers to further increase the reach. These influencers will be part of this fun activity and share their videos and pictures on Instagram and Facebook.
