Momspresso and Fevicreate join hands to launch new Creativity Campaign

User generated platform has rolled a joint initiative called #IndiaCraftingMemories in association with Fevicreate, a platform by Pidilite Industries. This initiative encourages creativity and makes learning fun through arts and crafts, and Do It Yourself activities (DIY). This 21 day campaign is targeted at encouraging families to engage in crafting activities and happy memories in the process, rather than let children getting bored at home.

The chief operating officer of Momspresso, said, “Momspresso as a platform is all about positivity. These are difficult times but they also present an opportunity for families to bond over engaging activities and create memories of a lifetime. It is this insight that led us to create the #CraftingMemories challenge and there couldn’t be a better partner than Fevicreate, from the makers of Fevicol, to launch this across the country”.

To give a strong voice to this initiative, the platform has tied up with celebrity influencers like Shilpa Shetty, Neha Dhupia, Rannvijay Singh, and Karanvir Bohra to launch the #CraftingMemoriesChallenge. This will drive awareness across India, and urge families to create and share memories. In addition, Momspresso has launched this initiative in 10 vernacular languages and has invited 1000+ influencers to further increase the reach. These influencers will be part of this fun activity and share their videos and pictures on Instagram and Facebook.

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