The ongoing 21 days lockdown in India has led to a situation where citizens are facing issues in buying daily essential due to strict curfew. In a smart move, India’s major consumer goods company, Marico Ltd has launched “Saffola Store” in partnership with Zomato and Swiggy to deliver its range of oats and cooking oils to consumers. Marico will utilize the delivery infrastructure of Zomato and Swiggy to provide door to door supply of its goods. The company will work with its regional distributors and stockist, to ensure the availability of its product for its consumers. Marico has led food startups Zomato and Swiggy to connect with its regional distributors, from where its delivery executive will pick up and deliver to consumers.
For Zomato, this service has been rolled out in Delhi-NCR and Bengaluru, Swiggy stores have started the delivery in Gurugram and more wider rollout will be done in the coming days.
Leave a Reply