Vivo India has rolled out an ad film that salutes doctors and other health workers who are helping the world in fighting against coronavirus. The film showcases and applauds the efforts by capturing the routine of the healthcare professionals and it is conceptualised by Dentsu Impact.
Anupama Ramaswamy, NCD, Dentsu Impact, said, “The idea revolves around a simple truth – when the world is in danger, it looks to its heroes to save it. Heroes may exist in myths, but today, in the midst of the novel coronavirus pandemic, they exist in real life. They are the doctors, nurses and medical staff sacrificing everything and thinking above their safety in order to save lives. This film is an ode to their fighting spirit, and the fact that they are the ones who are giving the rest of us hope.”
Nipun Marya, director brand strategy, Vivo India, said, “Doctors and frontline medical staff have shown tremendous courage in combating the global pandemic. With this digital film, we at Vivo India would like to truly thank these real heroes in white, blue and green capes and salute them for fronting this battle so we can stay safe.”