‘The Only Brand You Should Be Conscious About Is ‘You’ Do you remember this MTV’s tagline? This is one of my favourite lines, which changed my life positively.
Personal Branding has become a focus point lately, specially on social media but what exactly is personal branding? Let’s talk about it.
What is Personal Branding?
Personal branding is all about how others see you!
It’s about how you’re perceived both online and face-to-face : It’s important to create your niche. You may be passionate about a personal cause or want to create a platform! You may be looking to secure more business, or drive forward your career. Whatever your objectives are, a strong and carefully managed personal branding will help you stand out from the crowd. It will enhance your reputation and establish your expertise.
It should clarify the value which you can bring to others. So! if you’re thinking about developing your personal brand, focus on what you want to achieve and what your goals might be. How do you want to be perceived in future. Write down your points.
Integrity : It is all about integrity. You need to bring the real aspect of yourself carefully. Your personal brand should highlight an aspect of you, which is absolutely authentic. If you’re projecting something you’re not then, trust me, people will realise it very quickly.
Research : Do your research and get this done objectively! A good research will uncover the common themes and characteristics, which make up your current personal brand. This may include your hobbies and business interests, through your website, web searches and social media. This research is essential to define your current personal brand before developing your future brand.
Define your future personal brand : Do you have colleagues or friends, who would be willing to uncover their real perceptions of you? The way you think you are perceived, is not necessarily how you are perceived.
Think carefully about how you want to be perceived in the future. This should include your characteristics, values and beliefs, which will set you apart from others. Yes!! sometimes we have to focus on : What do others think of you ? “Log kya kahenge”
Developing your new personal brand : What are the key messages you want to get across, which will help you to shape your new personal brand? Who are your audiences and how do you reach them? Now!! It’s important to take a look at the words and phrases, needed to create the essence of your new brand.
The channels you need to reach your audiences may include developing your personal brand through social media such as Facebook, LinkedIn or Twitter, speaking at events, blogging or having your opinion heard on online forums. Your imagery will be very important.
Do you need new photos to help support and shape your brand? Would it be effective to develop some short, punchy video clips to really get your messages across to the right audiences? Then, select and post carefully!
In the end, I would like to say that by demonstrating your knowledge, expertise and passion, your personal brand will set you apart from others, and help deliver opportunities and results.
To manage your personal brand, you will need to review and monitor its effect and continue to create fresh content, which re-enforces your messages and helps differentiate you from others.
If you have more suggestions on personal branding then, lets talk about it. Buzz me on my social media accounts.
With this blog post, I’m Sonali Agarwal, Signing out! I shall catch you up with my next post soon 🙂
Stay Classy & Be careful about what you post online 🙂